06 May 2007

We're bad at predicting what makes us happy

They asked university students in the Midwest and Southern California where they thought someone like themselves would be happier — and both groups picked California, in large part because of the better weather. Yet, when asked how satisfied they were with their own lives, both groups were equally happy. "When you're thinking about moving to California, you're thinking about the beaches and the weather," says Mr. Schkade, a management professor at the University of California at San Diego. "But you aren't thinking about the fact that you'll still be spending a lot of time in the grocery store or doing chores. People emphasize differences that are easy to observe ahead of time and forget about the similarities." [Source]

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